MES & the shop floor
Helping plants get from paper-and-tribal-knowledge to real-time visibility, traceability, and control — without forcing operators to fight the software.
VP of Product · MASS Group · McKinney, TX
Building manufacturing software
that actually works on the floor.
I lead product at MASS Group, where we build MES and traceability software for the plants that make the world run. My focus: turn complex operations into systems teams trust — and use AI to give small manufacturers the leverage of much larger ones.
- Now
- VP of Product, MASS Group
- Domain
- MES · Traceability · AI in manufacturing
- Based
- McKinney, Texas
01 — About
A product leader who likes to build the thing.
I'm a product leader and builder who loves turning ideas into things that actually work in the real world. My career has focused on leading products, solving complex operational problems, and shipping systems that help teams and businesses move faster.
I'm especially interested in how emerging technology — particularly AI — can help small and mid-sized companies operate more efficiently and compete at a higher level. Most of the leverage in manufacturing software today isn't in flashier UIs; it's in giving operators, planners, and engineers tools that finally talk to each other.
Outside of work I'm constantly building — launching new ideas, experimenting with technology, and creating tools that help people do their jobs better. I'm also a husband, a father, and a man of faith. Those roles shape how I lead, how I work, and how I approach every opportunity.
- Product leadership
- Manufacturing software
- AI in manufacturing
- MES & traceability
- Competitive intelligence
- Enterprise software
02 — Focus
Where I spend my attention.
Four problems I keep coming back to — at MASS Group and on the side.
AI in manufacturing
Finding the unglamorous, high-leverage places to put AI to work: quality, scheduling, root cause, documentation, and the long tail of "we've always done it this way."
Product leadership
Building product orgs that actually ship. Clear strategy, honest prioritization, tight feedback loops with customers, and roadmaps that survive contact with reality.
Competitive intel & strategy
Understanding where enterprise software is going next — and helping small companies use that knowledge to compete with much larger ones.
03 — Now
What I'm building.
VP of Product, MASS Group
Leading product for TME MES, a manufacturing execution and traceability platform used by manufacturers across semiconductor, aerospace, medical device, and industrial verticals. Working across engineering, customer success, and go-to-market to sharpen the product, modernize the platform, and bring AI into the workflow where it matters.
Building tools, on the side
Constantly experimenting with new ideas, internal tools, and small products — usually aimed at small companies that need leverage. If something here resonates, I'd love to compare notes.
Coaching & mentoring
Coaching newer product leaders and operators — especially folks moving from technical or industry backgrounds into product roles. Happy to make time for a conversation.
04 — Connect
Let's talk product, manufacturing, or AI.
Best for: product leaders in industrial / enterprise software, manufacturing operators wrestling with MES or AI, and folks moving into product from adjacent fields.